Tuesday, January 31, 2012

Exquisite Corpse research

Exquisite corpse is a method by which a collection of words or images is collectively assembled.  It was created in 1925 by french surrealists.  Surrealism is an art based on non realism.

Monday, January 30, 2012

Creative Process

A series of steps repeated every time you design something.

1.  Improve consistency.

2.  Ability to time and plan your work.

3.  Raise quality of your work.

4.  Communicate more effectively and in a more professional manner.

research-The more you know, the easier the project will be! Research the client and the competition.  Get online, look in magazines, listen to music, pay attention to the world around you...whatever you need to do to get inspired.

brainstorm/inspiration-Striving to be unique and innovate while still following the current trends, ensures a fresh and creative approach.

sketch-Thumbnails, thumbnails, and more thumbnails.  Sketch to get your thoughts out and to work through ideas.

execute-Implement your ideas.  Combine type and imagery, into a well developed composition.  Utilize design principles and visual organization guidelines to help.  Try techniques, explore possible options, and analyze the outcome.  If you get stuck, walk away and clear your head.  If the piece doesn't look how you imagined, and it isn't working, try another idea.  Forcing an idea won't result in a good design.

critique and revise-Take a step back, (literally) and look at your design with an objective eye.  Make sure the design effectively conveys the message to the intended audience.  If it doesn't, go back and tweak the composition until it does!  Asking others for their opinion will help with this process.

Friday, January 6, 2012

Rules of Composition for digital photography

Snapshot-A quick shot, often spontaneous, taken to record a moment in time.


Photograph-An image taken with care and thought.


Rule of thirds-Imaginary lines drawn dividing the frame of your camera into thirds, both horizontally and vertically.


Leading lines-Use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo.


Point of view-Change the way your subject is perceived by changing the camera position.


Simplicity-Keep your background simple and clear of clutter.