#20 research and inspiration

It has a good color blend for proportion/scale, unity/variety, and contrast/balance.

It has good emphasis, figure/ground, contrast/balance, proportion/scale, and unity/variety.

Shepard Fairey

Shepard Fairey is an American contemporary graphic designer and illustrator who was born on February 15, 1970.  He is also considered to be one of today's best known and most influential street artists.  He graduated from Idyllwild Arts Academy and in 1988 and Rhode Island School of Design in 1992 with a Bachelor of Fine Arts in Illustration.  He is known for his "Andre the Giant Has a Posse" sticker campaign and his Barack Obama "Hope" poster.

Color Psychology

#19 research and inspiration

For assignment #19, I researched business card images on the Internet to see how I should make my business card.  I was inspired to use red and magenta colors because they seemed to go with the overall theme of the business.

This business card uses good emphasis and has good placement of additional information.

Stationary Package

stationary package-The printed pieces that a company utilizes for communication purposes.


When establishing a business, it is very important that all communications are well coordinated.


Includes business card, letterhead, and envelope.


business card-An essential part of a stationary design.  When you hand someone your business card, they will form an immediate opinion about your company.  Your business card does more than tell people how to find you: it says something about your company-its mission, its culture.


Typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and web address.


design tips


must be 2"x3.5"


horizontal or vertical orientation


check for accuracy


check for unity...continuity among other pieces


typical margin is .25" to .125"


letterhead-A printed piece of paper used to send letters.


typically includes: logo, company name, company address, phone number, fax number, and web address.


design tips: must be 8.5"x11" (standard), must be vertical orientation, must leave room to write the letter, memo, etc-big empty space in the middle, check for accuracy, and check for unity.


envelope-The packaging the contains the letter/form when being mailed.  Standard #10 envelope.


typically includes: logo, company name, and company address.


design tips: must be 9.5"x4.125".

#18 research & inspiration

For assignment #18, I researched images of wordmarks on the Internet.  I was inspired to make the letters out of the first two words look like buildings with open and closed windows.

This logo has letters that make up the image and it has a good contrast between positive and negative space.

This logo has letters that make up the image and it has a good contrast between positive and negative space.

#17 research & inspiration

For assignment #17, I researched logos on the internet to see what to use.  I was inspired to use a smiling mouth to use as the logo for a dentist advertisement.

This logo shows a contrast between positive and negative space with black and white words.

This logo shows emphasis and a good balance between the two letters.