
A two dimensional shape has width and hight. A three dimensional shape has depth as well as width and hight. Geometric shapes are structured, often symetrical shapes. Natural or organic shapes are found in nature or they can be man made shapes. Abstract shapes are stylized or simplified versions of natural shapes. Squares projects an attitude of honesty or equality. Triangles suggests action. It can also suggest stability if it is pyramid shaped. Circles conveys a feeling of protection or infinity.
Element of line-They can aid in the readability, appearance, and message of a design.

lines can aid in the readability, appearance, and message of a design. Horizontal lines suggest a feeling of rest. Vertical lines communicate a feeling of loftiness. Diagonal lines suggest a feeling of movement.
Element of texture-Texture can refer to the actual surface of a design with the reader actually being able to feel the texture of the paper and materials in the printed design.


Incorporating texture into a design will help create a feeling of richness and depth.
Element of space-Refers to distances or areas around, between, or within components of a piece.

Positive space refers to the object and elements used in a design. Negative space refers to the shapes around and between those objects and elements.
Element of value-Value is the degree of light and dark in a design. It is the contrast between black and white and all the tones in between.

Value is also referred as tone.
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